MirrorCache® was in need of a new and memorable brand identity to send a powerful message to potential investors. The new identity had to appeal to hotel decision-makers, investors, and the consumer alike. Our team of designers and UX experts started the redesign process after carefully evaluating the main issues to work on.
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PUNCHY explored many conceptual directions before we landed on the idea of a faded, glowing box that encompassed the text, to play up the definition of "Cache" and play up the idea that mirror contains your valuables - so why not convey that visually. We collaborated with The Experience Group which worked to keep readability, legibility, and the users in mind throughout the process.
Business cards, letterhead, apparel, updates to their existing website, and a winning pitch deck was all created to help this startup succeed in raising new capital from investors.
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