UX/UI

Let the Journey Begin: Journey Mapping

Did you know that the secret to discovering what customers want is right under your nose? The ancient secret can be found in a journey map. Well, it’s actually not that much of a secret or on an ancient map. A journey map is a visualization of the process that a person goes through in order to accomplish a goal. Do you want to give consistently great services to your customers? Are you curious why customers aren’t meshing well with your brand? Why aren’t customers engaging like they used to?

UX/UI

10 Usability Heuristics for User Interface Design

Contrary to heuristics sounding like a medical diagnosis, they are actually vital for successful UI (User Interface) design. Speaking of ‘diagnosis’, the word heuristics loosely comes from the ancient Greek meaning to find or to discover. Mostly, a heuristic is a guideline – an experience-based approach to problem-solving. It’s important to remember that heuristics aren’t set rules for UI design. Heuristics help shape design by leading designers to answers that will keep the user in mind. Itching to know what the 10 best usability heuristics are for UI design? Drumroll, please…

Inspiration

What does it mean to be an Entrepreneur?

When most of us think of an entrepreneur we simplify it to mean a business owner. We imagine startup tech companies that are optimistically eager to make an imprint on the world with their innovation. Instagram accounts depict startups in a light that makes all of us curious about what life as an entrepreneur could look like for us. Newly launched creative marketers pull us in with captivating captions and success stories taking the limelight. Ah, to live the life of an entrepreneur.

Design

The Bauhaus: Revolutionary Design

We know great design when we see it. Chances are, you’ve heard some mention of Bauhaus. Its significance and forward-thinking designs are as impressive today as they’ve ever been. It’s easier to understand the significance of this art movement if we take a crash course in the history behind Bauhaus. Don’t yawn yet. This is actually pretty impressive.

Tips & Tricks

Win the hearts of Investors with a Pitch Deck that Wows

Your team knows that you’ve come up with some epic ideas. Talking about getting investors on board with those ideas tends to suck the fun out of the room. We’re going to let you in on an ancient secret (we use the word ancient pretty loosely). You don’t have to create a starchy presentation to get investors interested in your epic ideas. As a matter of fact, this is your chance to get in the ring with them and show investors that your business has what it takes to defeat the competition. How should you create a pitch deck that wows, but doesn’t neglect to get all of the vital information in there for potential investors? Don’t worry, we know a thing or two about that.

Inspiration

How Champion Designers Stay on Top

There are a few things that separate average designers from top designers. But what are their secrets? How do they manage to come out on top nearly every time? It’s not pure luck - There is a formula that consists of a willingness to learn, hard work, flexibility, and determination.

Design

Design Systems: The Single Source of Truth

Let’s get straight to the point. Collaborating with a team using so many systems in place can be...exhausting. Let’s say a problem arises in a shared project. Each contributor is going to be in a scramble to troubleshoot and track down the person in charge of that aspect of the project. That person will then have to ask the next person over the next thing. Pretty soon all the people and all the things are confused. There must be a better way. If only there were a system that would store all the contributions of each collaborator. It’s your lucky day because that is exactly what the brilliance of a Design System does! 

Marketing

Get in the Ring with Marketing Automation

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels. They do this by employing AI to automatically complete otherwise mundane or time-consuming manual tasks involved in email, social media, websites, etc.

Strategy

A Rose By Any Other Name Would Smell As Sweet

Beloved writer, poet, author, visionary, and romantic Shakespeare once said: “A rose by any other name would smell just as sweet.” Okay, yes, that’s totally true if you’re thinking about a romantic partner, or perhaps your favorite food item. But when it comes to your brand name, it’s not quite on point, but it does bring up a few interesting points…

Creativity

Can Anyone Be Creative?

All of us as children have creative minds. We play pretend; we make up stories; we doodle; we build, etc. It isn’t until we start to hone in on our unique strengths that some of us tend to detach from our creative side. Even though you might be a science and math wizard who feels they have no creative talent, the truth is that you’re just a victim to that narrative, and you are, in fact, creative. Pablo Picasso said "Every child is an artist. The problem is how to remain an artist once he grows up."

Branding

A Complete Guide to Trademarks

You’ve probably heard of the word “trademark” before. Maybe you’ve even seen the little tiny symbol on a well-known brand. While you might have some idea about what a trademark is, the truth is that very few people know what it is to its entirety. If you manage a brand, then the term “trademark” will be extremely helpful to know. Don’t worry, PUNCHY has your back. We’ve put together this complete guide to trademarks to tell you everything you need to know, and why you might need to know it!

Strategy

Why Strategy is The Most Important Phase

Never underestimate the power of a good solid strategy! We’re examining the importance of taking the time to strategize, why it’s a critical phase in all our design projects, plus all the ways it can save you from derailing your project later on. Here are 4 Reasons why strategy is the most important phase of a project.

AR/VR

How Brands Are Using Augmented Reality

It’s no secret that as time goes on, marketing and advertising will become even more complex. This is mostly due to the fact that brands are constantly trying to create new experiences for their audiences in order to position themselves front and center. We’ve already seen a surge in motion design, animation, video content, and flexible branding systems. This begs the questions, what’s next in brand innovation?

Branding

Flexible Branding Systems vs. Static Logos

In a world that doesn’t stay static, neither should your logo. In fact, it could be the difference between you and your competition in consumer purchasing decisions. Our latest blog post explores the differences between a static logo and a flexible branding system and why it might be time to join the movement.

Podcast

Word of Mouth PR DIY Podcast

Founder and Creative Director, Liz Oz, sits down with Melanie DeFilippis, founder of New York public relations agency WOM PR, and talks about everything from the importance of Brand dev, Design, to the recent relaunch of PUNCHY. Streaming now on Apple and Spotify!

Branding

Building an Authentic Brand with Loyal Customers

In today’s hyper-competitive environment, people buy into brands. Yes, they buy products from global brands and startups but they increasingly care about your mission, your vision, and your values, and more importantly your brand story. Simply put, branding is how people perceive your company. In short, your reputation.

Design

Why Every Brand Needs to Invest in Compelling Design

Every business needs to build a strong, recognizable brand. Whether you are creating a new website, brick-and-mortar store, or looking to draw attention at a conference, compelling design can be the difference between success and failure.

Inspiration

A Branded Photoshoot

Today it seems commonplace that businesses are turning to stock photography as a means to design, promote and advertise their business. Unfortunately, they are being lost in the pack, coming across unoriginal or worse yet “cheesy”, while missing a vital opportunity to differentiate and build connections.