Marketing

Heavyweight Marketing on a Featherweight Budget

While every interaction in any form is branding; marketing is everything you do to promote your business. For a small business, investing in marketing is essential but it can be confusing at best to know where and how to get started, so we’ve compiled a shortlist of some inexpensive ways to get the most bang for your buck. 

Strategy

A Rose By Any Other Name Would Smell As Sweet

Beloved writer, poet, author, visionary, and romantic Shakespeare once said: “A rose by any other name would smell just as sweet.” Okay, yes, that’s totally true if you’re thinking about a romantic partner, or perhaps your favorite food item. But when it comes to your brand name, it’s not quite on point, but it does bring up a few interesting points…

Branding

A Complete Guide to Trademarks

You’ve probably heard of the word “trademark” before. Maybe you’ve even seen the little tiny symbol on a well-known brand. While you might have some idea about what a trademark is, the truth is that very few people know what it is to its entirety. If you manage a brand, then the term “trademark” will be extremely helpful to know. Don’t worry, PUNCHY has your back. We’ve put together this complete guide to trademarks to tell you everything you need to know, and why you might need to know it!

Strategy

Why Strategy is The Most Important Phase

Never underestimate the power of a good solid strategy! We’re examining the importance of taking the time to strategize, why it’s a critical phase in all our design projects, plus all the ways it can save you from derailing your project later on. Here are 4 Reasons why strategy is the most important phase of a project.

Branding

Flexible Branding Systems vs. Static Logos

In a world that doesn’t stay static, neither should your logo. In fact, it could be the difference between you and your competition in consumer purchasing decisions. Our latest blog post explores the differences between a static logo and a flexible branding system and why it might be time to join the movement.

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