Design

The Bauhaus: Revolutionary Design

We know great design when we see it. Chances are, you’ve heard some mention of Bauhaus. Its significance and forward-thinking designs are as impressive today as they’ve ever been. It’s easier to understand the significance of this art movement if we take a crash course in the history behind Bauhaus. Don’t yawn yet. This is actually pretty impressive.

Tips & Tricks

Win the hearts of Investors with a Pitch Deck that Wows

Your team knows that you’ve come up with some epic ideas. Talking about getting investors on board with those ideas tends to suck the fun out of the room. We’re going to let you in on an ancient secret (we use the word ancient pretty loosely). You don’t have to create a starchy presentation to get investors interested in your epic ideas. As a matter of fact, this is your chance to get in the ring with them and show investors that your business has what it takes to defeat the competition. How should you create a pitch deck that wows, but doesn’t neglect to get all of the vital information in there for potential investors? Don’t worry, we know a thing or two about that.

Inspiration

How Champion Designers Stay on Top

There are a few things that separate average designers from top designers. But what are their secrets? How do they manage to come out on top nearly every time? It’s not pure luck - There is a formula that consists of a willingness to learn, hard work, flexibility, and determination.

Design

Design Systems: The Single Source of Truth

Let’s get straight to the point. Collaborating with a team using so many systems in place can be...exhausting. Let’s say a problem arises in a shared project. Each contributor is going to be in a scramble to troubleshoot and track down the person in charge of that aspect of the project. That person will then have to ask the next person over the next thing. Pretty soon all the people and all the things are confused. There must be a better way. If only there were a system that would store all the contributions of each collaborator. It’s your lucky day because that is exactly what the brilliance of a Design System does! 

Business

The World is Full of New Ideas: Building a Business

“Where do I start?” With board games, the answer to that question is a little more obvious. Get your green gingerbread man and begin on the bold word START. Then, you draw a card and hope that you don’t get stuck in the Licorice Lagoon. (Candy Land, anyone?). Sometimes knowing where to start can be the hardest part of a new venture especially when that venture is starting a business. The stakes are a little higher than being ousted from the castle and sent back to START. The truth is, that those board games may have just given you the best bit of business advice yet. Begin at the beginning.

Tips

11 Tips for Live Streaming

2020 isn’t exactly cooperating with many of our plans. With most of us social distancing and working from home, our online presence has become a vital part of our social lives as well as our professional lives. Businesses (Ecommerce and brick and mortar alike) are frantic to keep in touch with current and potential customers. How does someone engage with their customers when they literally had to close up shop?There’s no better way to reach a large audience than interactive live content.We have compiled a list of helpful tips to maximize your live streaming output. 

Marketing

Why a Heavyweight Omnichannel Experience is a Must

What comes to mind when you think of stellar online customer service? Does attentiveness come to mind? Do you think of consistency? Is quick shipping important to you? Maybe you think of websites that are easy to navigate...The point is, everyone wants an experience that is seamless and instantaneous. Companies invest in rolling out the red carpet for customers by creating omnichannel experiences, and for good reason.

Marketing

Get in the Ring with Marketing Automation

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels. They do this by employing AI to automatically complete otherwise mundane or time-consuming manual tasks involved in email, social media, websites, etc.

Inspiration

Top 10 Signs You've Found Your Design Prizefighter

Finding a creative partner who truly clicks with you can be a challenge. It can be easy to fall for someone’s work, but if they don’t exhibit these essential qualities you may not have found your prizefighter after all. We created a list of the Top 10 Signs You've Found Your Design Prizefighter In Your Corner.

UX/UI

Breath Life Into Your Designs with Animation

Designs aren’t just designs anymore now that it’s 2020. With the New Year, come fresh opportunities to implement new strategies, and animation should be one of the first tools that you add to your design toolbox. Because let’s face it, brands are always looking to take things to the next level with AR, 3-D, and animation.It’s a rat race to not only meet the trend but to implement the next best things, which means if you’re not doing animation, it could mean your designs are a little lifeless (tough to hear, we know.)

Marketing

Heavyweight Marketing on a Featherweight Budget

While every interaction in any form is branding; marketing is everything you do to promote your business. For a small business, investing in marketing is essential but it can be confusing at best to know where and how to get started, so we’ve compiled a shortlist of some inexpensive ways to get the most bang for your buck. 

Strategy

A Rose By Any Other Name Would Smell As Sweet

Beloved writer, poet, author, visionary, and romantic Shakespeare once said: “A rose by any other name would smell just as sweet.” Okay, yes, that’s totally true if you’re thinking about a romantic partner, or perhaps your favorite food item. But when it comes to your brand name, it’s not quite on point, but it does bring up a few interesting points…

Creativity

Can Anyone Be Creative?

All of us as children have creative minds. We play pretend; we make up stories; we doodle; we build, etc. It isn’t until we start to hone in on our unique strengths that some of us tend to detach from our creative side. Even though you might be a science and math wizard who feels they have no creative talent, the truth is that you’re just a victim to that narrative, and you are, in fact, creative. Pablo Picasso said "Every child is an artist. The problem is how to remain an artist once he grows up."

Branding

A Complete Guide to Trademarks

You’ve probably heard of the word “trademark” before. Maybe you’ve even seen the little tiny symbol on a well-known brand. While you might have some idea about what a trademark is, the truth is that very few people know what it is to its entirety. If you manage a brand, then the term “trademark” will be extremely helpful to know. Don’t worry, PUNCHY has your back. We’ve put together this complete guide to trademarks to tell you everything you need to know, and why you might need to know it!

Inspiration

Where Do We Find Inspiration?

Inspiration is definitely a very loaded word. What’s interesting about it is that while it has a technical definition, inspiration means something different to everyone. Inspiration is defined “as the process of being mentally stimulated to do or feel something, especially to do something creative. ”Why is inspiration important? Because it’s a catalyst for creating our best work. In fact, experts believe that the things that inspire us trigger emotions that release oxytocin in the brain.

Strategy

Why Strategy is The Most Important Phase

Never underestimate the power of a good solid strategy! We’re examining the importance of taking the time to strategize, why it’s a critical phase in all our design projects, plus all the ways it can save you from derailing your project later on. Here are 4 Reasons why strategy is the most important phase of a project.

AR/VR

How Brands Are Using Augmented Reality

It’s no secret that as time goes on, marketing and advertising will become even more complex. This is mostly due to the fact that brands are constantly trying to create new experiences for their audiences in order to position themselves front and center. We’ve already seen a surge in motion design, animation, video content, and flexible branding systems. This begs the questions, what’s next in brand innovation?

Branding

Flexible Branding Systems vs. Static Logos

In a world that doesn’t stay static, neither should your logo. In fact, it could be the difference between you and your competition in consumer purchasing decisions. Our latest blog post explores the differences between a static logo and a flexible branding system and why it might be time to join the movement.

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