Public Relations

Public Relations in the Digital Age

Public relations is establishing a relationship of communication and cooperation between a business and its audience. And today, with the dominance of digital marketing, public relations evolve to mix classical strategies with modern techniques to reach audiences online too.

Podcast

What is a Podcast and Why You Should Create One

As if it were a living organism in constant evolution, marketing continually changes to adapt to the needs of users at a hectic pace. It was only a short time ago when it was essential to have an infographic on your blog to stay up-to-date; today the same happens with podcasts, a tool that is gaining more relevance.

Marketing

Influencer Marketing: Tools to Measure its Effectiveness

An influencer is a person who, in one way or another, stands out on social networks such as Facebook, Instagram or YouTube; because of their “celebrity”, following, power of persuasion and influence on the internet. 

Tips

Sales and the Power of Great Customer Service

A key to success for any business is good customer service. We all know that if a customer buys from a store and has a bad experience, you’ve lost their business and yet, in the past decade there has been a decline in strong customer service, and can be the most overlooked factor when planning any marketing strategy.

Social Media

Branding and the Power of Social Media Marketing

Social media marketing (SMM) is an integral part of business life and for having a strong brand you need to be present in social media. SMM refers to all the activities and strategies in social networks to generate business opportunities, increasing customer loyalty, etc.

Tips

How to Lead a Remote Team

New technologies and the COVID-19 crisis are pushing many industries to accelerate their digital transformation. The subject of remote working isn't new, around 4 to 5 million Americans already work from home (Smallbizgenius), and now that telecommuting, distance education and teleconferencing are spreading throughout the world, you must adapt to new ways of leading teams. 

Marketing

Lead Magnets: The Magic of Converting Leads into Customers

In an online environment full of information and commercial offers, reaching the minds of consumers in a non-intrusive and interactive way is key. And creating great content is a must to attract quality leads... and for this purpose, lead magnets are your best ally.

Marketing

How to Increase your Brand Recognition on YouTube

If you’re in the world of digital marketing, you already know that Google constantly changes its algorithms, and it is fundamental being up to date and knowing how to focus your SEO actions to optimize your content based on what Google prioritizes.

Inspiration

11 Strategies to Increase your Motivation and Achieve your Business Goals

What is it that makes you try to achieve your goals? or simply why do you get up every day? The answers to these and many other questions can help you understand what motivates you. But on many occasions, we’re not clear about it. So what even is motivation?

Marketing

Web Design and CTA optimization

It is essential for all sellers to have call to actions (CTA’s) to get the user's attention and invite leads to buy, contact or click for more information. What exactly is a call to action? A CTA is one of the key elements on a web page that acts as a sign to tell the user what to do next.

Public Relations

Public Relations in the Digital Age

Public relations is establishing a relationship of communication and cooperation between a business and its audience. And today, with the dominance of digital marketing, public relations evolve to mix classical strategies with modern techniques to reach audiences online too.

Podcast

What is a Podcast and Why You Should Create One

As if it were a living organism in constant evolution, marketing continually changes to adapt to the needs of users at a hectic pace. It was only a short time ago when it was essential to have an infographic on your blog to stay up-to-date; today the same happens with podcasts, a tool that is gaining more relevance.

Marketing

Influencer Marketing: Tools to Measure its Effectiveness

An influencer is a person who, in one way or another, stands out on social networks such as Facebook, Instagram or YouTube; because of their “celebrity”, following, power of persuasion and influence on the internet. 

Tips

Sales and the Power of Great Customer Service

A key to success for any business is good customer service. We all know that if a customer buys from a store and has a bad experience, you’ve lost their business and yet, in the past decade there has been a decline in strong customer service, and can be the most overlooked factor when planning any marketing strategy.

Social Media

Branding and the Power of Social Media Marketing

Social media marketing (SMM) is an integral part of business life and for having a strong brand you need to be present in social media. SMM refers to all the activities and strategies in social networks to generate business opportunities, increasing customer loyalty, etc.

Tips

How to Lead a Remote Team

New technologies and the COVID-19 crisis are pushing many industries to accelerate their digital transformation. The subject of remote working isn't new, around 4 to 5 million Americans already work from home (Smallbizgenius), and now that telecommuting, distance education and teleconferencing are spreading throughout the world, you must adapt to new ways of leading teams. 

Marketing

Lead Magnets: The Magic of Converting Leads into Customers

In an online environment full of information and commercial offers, reaching the minds of consumers in a non-intrusive and interactive way is key. And creating great content is a must to attract quality leads... and for this purpose, lead magnets are your best ally.

Marketing

How to Increase your Brand Recognition on YouTube

If you’re in the world of digital marketing, you already know that Google constantly changes its algorithms, and it is fundamental being up to date and knowing how to focus your SEO actions to optimize your content based on what Google prioritizes.

Inspiration

11 Strategies to Increase your Motivation and Achieve your Business Goals

What is it that makes you try to achieve your goals? or simply why do you get up every day? The answers to these and many other questions can help you understand what motivates you. But on many occasions, we’re not clear about it. So what even is motivation?

Marketing

Web Design and CTA optimization

It is essential for all sellers to have call to actions (CTA’s) to get the user's attention and invite leads to buy, contact or click for more information. What exactly is a call to action? A CTA is one of the key elements on a web page that acts as a sign to tell the user what to do next.

Ecommerce: How to Optimize Your Store and Increase Sales

Do you know how to optimize your store, increase your sales and offer a fantastic buying experience? It's not rocket science, but it's also not enough to start a business with love and good products.

Branding

Emotional marketing: what is it and how to use it in your brand strategy

What are emotions? They are the engine that moves society, that humanizes human beings... And people love to buy from humans. Why should you value emotions in marketing?

UX/UI

Simple Tips to Improve UX of Your Website

It’s no secret; internet users prefer fast websites. They have less patience and they spend less and less time fighting with an unresponsive web page or app. You must make them feel comfortable from the first moment they interact with your website. Also, a pleasant look to delight their senses certainly doesn't hurt; It improves the user experience. How can we achieve that level of mastery in UX?

Marketing

Content Marketing: What it is and How to Start

Content marketing is a marketing technique to create, publish and share interesting content to your target audience. Thanks to this marketing technique, you can add value to your potential customers and create engagement, which later, can turn into a sale when they decide to buy your product / service. It’s key to awaken their interest with the perfect information for their needs.

Marketing

How to Create and Optimize Landing Pages

Many people still think that creating a landing page is difficult, expensive and that you need to hire a web programmer to do it, but it’s not like that anymore. Nowadays, there are so many tools to make landing pages by yourself that we would have to write four or five articles to talk about all of them.

Marketing

How Psychology and Email Campaigns Are Related?

Do you want to get more leads and maximize the performance of your newsletters? You’re in the right place…because email marketing is much more than sending mass emails to everyone. On the contrary, it’s necessary that you have a very extensive and quality list of leads who are honestly interested in your brand and what you have to say. T

Marketing

How to Advertise on Instagram Profitably and Effectively

Do you want to launch an advertising campaign on Instagram, but you don’t know how to get the most out of it? In this article, we’ll show you how to run profitable campaigns on Instagram Ads, giving you practical advice to avoid mistakes and increase the value of your brand.

Strategy

10 Web Design Trends (Your Users Will Love You)

Web design and digital marketing are always changing, every year new trends emerge around it. For this reason, updating yourself is crucial to stay relevant to your customers. Brands need loyal customers who speak well of them and recommend their products. Word-of-mouth is the best way to receive a loyal and organic following.

Marketing

5 Awesome Visual Marketing Strategies to Engage Your Readers

One of the main reasons people leave a webpage is the lack of attractive visual stimuli. In fact, visual content is a critical factor to engage your audience. Adding visual content to convey your ideas such as images, graphics, infographics, videos, logos, signatures, and more; will make your users stay more time on your website.

Marketing

Trends that Will Impact Digital Marketing in 2020 and beyond… 

2020 is not just any year. It has brought new challenges for entrepreneurs, which means a turning point on trends and users’ habits as digital marketing continues to evolve. Wanna know the trends that will impact digital marketing for the rest of the year and 2021?

startup

Startup from Scratch in 10 Easy Steps

Every entrepreneurial adventure begins with a good idea, evolves with several incredible ideas, and hopefully ends up becoming a successful company. How can you go from your first idea to success? There is no easy answer to this question. Being an entrepreneur is challenging, requires knowledge, innovation, skills and inspiration. 

Podcast

Is it time to jump on the podcast bandwagon?

As if it were a living organism in constant evolution, marketing continually changes to adapt to the needs of users at a hectic pace, and in a relatively short time ago it was essential to insert an infographic on your blog to stay up-to-date, today the same happens with podcasts, a tool that is gaining more relevance.

Tips

SEO Best Practices

Your team works hard on creating content, but are you throwing a punch that’s going to land on target? Search Engine Optimization (SEO) is the key to getting your content seen by a wider audience. Excellent use of SEO will boost your content in search engine rankings and move your business one step closer to customer retention with every search.

UX/UI

Is Customer Experience the New User Experience?

You may have played the word association game before. Someone says a word and you say the first word that your brain associates with their word. For example, a person says boxing and you say gloves. Sometimes customer experience and user experience are used interchangeably instead of just being associations.

UX/UI

Let the Journey Begin: Journey Mapping

Did you know that the secret to discovering what customers want is right under your nose? The ancient secret can be found in a journey map. Well, it’s actually not that much of a secret or on an ancient map. A journey map is a visualization of the process that a person goes through in order to accomplish a goal.

UX/UI

10 Usability Heuristics for User Interface Design

Contrary to heuristics sounding like a medical diagnosis, they are actually vital for successful UI (User Interface) design. Speaking of ‘diagnosis’, the word heuristics loosely comes from the ancient Greek meaning to find or to discover. Mostly, a heuristic is a guideline – an experience-based approach to problem-solving. It’s important to remember that heuristics aren’t set rules for UI design.

Inspiration

What does it mean to be an Entrepreneur?

When most of us think of an entrepreneur we simplify it to mean a business owner. We imagine startup tech companies that are optimistically eager to make an imprint on the world with their innovation. Instagram accounts depict startups in a light that makes all of us curious about what life as an entrepreneur could look like for us.

Design

The Bauhaus: Revolutionary Design

We know great design when we see it. Chances are, you’ve heard some mention of Bauhaus. Its significance and forward-thinking designs are as impressive today as they’ve ever been. It’s easier to understand the significance of this art movement if we take a crash course in the history behind Bauhaus. Don’t yawn yet. This is actually pretty impressive.

Tips & Tricks

Win the hearts of Investors with a Pitch Deck that Wows

Your team knows that you’ve come up with some epic ideas. Talking about getting investors on board with those ideas tends to suck the fun out of the room. We’re going to let you in on an ancient secret (we use the word ancient pretty loosely). You don’t have to create a starchy presentation to get investors interested in your epic ideas.

Inspiration

How Champion Designers Stay on Top

There are a few things that separate average designers from top designers. But what are their secrets? How do they manage to come out on top nearly every time? It’s not pure luck - There is a formula that consists of a willingness to learn, hard work, flexibility, and determination.

Design

Design Systems: The Single Source of Truth

Let’s get straight to the point. Collaborating with a team using so many systems in place can be...exhausting. Let’s say a problem arises in a shared project. Each contributor is going to be in a scramble to troubleshoot and track down the person in charge of that aspect of the project.

Business

The World is Full of New Ideas: Building a Business

“Where do I start?” With board games, the answer to that question is a little more obvious. Get your green gingerbread man and begin on the bold word START. Then, you draw a card and hope that you don’t get stuck in the Licorice Lagoon. (Candy Land, anyone?).

Tips

11 Tips for Live Streaming

2020 isn’t exactly cooperating with many of our plans. With most of us social distancing and working from home, our online presence has become a vital part of our social lives as well as our professional lives. Businesses (Ecommerce and brick and mortar alike) are frantic to keep in touch with current and potential customers. 

Marketing

Why a Heavyweight Omnichannel Experience is a Must

What comes to mind when you think of stellar online customer service? Does attentiveness come to mind? Do you think of consistency? Is quick shipping important to you? Maybe you think of websites that are easy to navigate...The point is, everyone wants an experience that is seamless and instantaneous.

Marketing

Get in the Ring with Marketing Automation

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels. They do this by employing AI to automatically complete otherwise mundane or time-consuming manual tasks involved in email, social media, websites, etc.

Inspiration

Top 10 Signs You've Found Your Design Prizefighter

Finding a creative partner who truly clicks with you can be a challenge. It can be easy to fall for someone’s work, but if they don’t exhibit these essential qualities you may not have found your prizefighter after all. We created a list of the Top 10 Signs You've Found Your Design Prizefighter In Your Corner.

UX/UI

Breath Life Into Your Designs with Animation

Designs aren’t just designs anymore now that it’s 2020. With the New Year, come fresh opportunities to implement new strategies, and animation should be one of the first tools that you add to your design toolbox. Because let’s face it, brands are always looking to take things to the next level with AR, 3-D, and animation.It’s a rat race to not only meet the trend but to implement the next best things, which means if you’re not doing animation, it could mean your designs are a little lifeless (tough to hear, we know.)

Marketing

Heavyweight Marketing on a Featherweight Budget

While every interaction in any form is branding; marketing is everything you do to promote your business. For a small business, investing in marketing is essential but it can be confusing at best to know where and how to get started, so we’ve compiled a shortlist of some inexpensive ways to get the most bang for your buck. 

Strategy

A Rose By Any Other Name Would Smell As Sweet

Beloved writer, poet, author, visionary, and romantic Shakespeare once said: “A rose by any other name would smell just as sweet.” Okay, yes, that’s totally true if you’re thinking about a romantic partner, or perhaps your favorite food item. But when it comes to your brand name, it’s not quite on point, but it does bring up a few interesting points…

Creativity

Can Anyone Be Creative?

All of us as children have creative minds. We play pretend; we make up stories; we doodle; we build, etc. It isn’t until we start to hone in on our unique strengths that some of us tend to detach from our creative side.

Branding

A Complete Guide to Trademarks

You’ve probably heard of the word “trademark” before. Maybe you’ve even seen the little tiny symbol on a well-known brand. While you might have some idea about what a trademark is, the truth is that very few people know what it is to its entirety. If you manage a brand, then the term “trademark” will be extremely helpful to know.

Inspiration

Where Do We Find Inspiration?

Inspiration is definitely a very loaded word. What’s interesting about it is that while it has a technical definition, inspiration means something different to everyone. Inspiration is defined “as the process of being mentally stimulated to do or feel something, especially to do something creative. ”Why is inspiration important?

Strategy

Why Strategy is The Most Important Phase

Never underestimate the power of a good solid strategy! We’re examining the importance of taking the time to strategize, why it’s a critical phase in all our design projects, plus all the ways it can save you from derailing your project later on. Here are 4 Reasons why strategy is the most important phase of a project.

AR/VR

How Brands Are Using Augmented Reality

It’s no secret that as time goes on, marketing and advertising will become even more complex. This is mostly due to the fact that brands are constantly trying to create new experiences for their audiences in order to position themselves front and center. We’ve already seen a surge in motion design, animation, video content, and flexible branding systems.

Branding

Flexible Branding Systems vs. Static Logos

In a world that doesn’t stay static, neither should your logo. In fact, it could be the difference between you and your competition in consumer purchasing decisions. Our latest blog post explores the differences between a static logo and a flexible branding system and why it might be time to join the movement.

Podcast

Word of Mouth PR DIY Podcast

Founder and Creative Director, Liz Oz, sits down with Melanie DeFilippis, founder of New York public relations agency WOM PR, and talks about everything from the importance of Brand dev, Design, to the recent relaunch of PUNCHY. Streaming now on Apple and Spotify!

Branding

Building an Authentic Brand with Loyal Customers

Simply put, branding is how people perceive your company. In today’s hyper-competitive environment, people buy into brands. Yes, they buy products from global brands and startups but they increasingly care about your mission, your vision, and your values, and more importantly your brand story.

Branding

5 Rules of Actionable Feedback for Designers

Good communication and honest feedback are necessary, regardless of where you work. When you are working with a designer, being direct can be even more important. Why is that?