What's image marketing? Is it different from branding?

Image marketing is one of the newest forms of marketing to stand out with visuals... But, do you know how to effectively apply this marketing methodology on your site?

Social Media

UX Principles & Social Networks: A Strategy that Generates Results

What are the basic UX principles to increase your ROI in social networks? Discover them here to generate more results and get more customers now.


Public Relations in the Digital Age

Having a good public relations strategy is important to communicate your business ideas to your audience. Learn more to improve your brand and beat your competitors.


How to Increase Your Brand Recognition on YouTube

Measure your brand recognition now. If you’re in the world of digital marketing, you must know how to increase your brand recognition. Read on to learn some tips!


Emotional Marketing: What Is It and How to Use It in Your Brand Strategy

What is emotional marketing? Emotional marketing campaigns are key to engage your readers. Read on to learn the benefits of this strategy and suceed!


8 Web Design Trends to Make Your Users Love You

Web design trends are always changing but you can recognize the best web design current trends every year. Take a look at these new web design trends!


5 Awesome Visual Marketing Strategies to Engage Your Readers

The lack of a visual marketing strategy is one of the reasons people leave a webpage. Users need attractive visual stimuli to stay on your website.


Is Customer Experience the New User Experience?

Customer experience and user experience are not such different concepts but there are some differences to consider. Explore them here to differentiate yourself!


Let the Journey Begin: Journey Mapping Examples

Did you know that the secret to discovering what customers want is right under your nose? Journey mapping is what you´re looking for!


Hire a Graphic Designer: Top 10 Signs You've Found Your Design Prizefighter

Learn how to be a winner in business and the essential qualities of a prizefighter. We created a list of the top 10 signs you've found your design prizefighter.


How to Promote a Small Business: Heavyweight Marketing on a Featherweight Budget

Grow a small business and promote it by investing in marketing. We’ve compiled a shortlist of some inexpensive ways to get the most bang for your buck. 


Key Element of Branding and Visual Identity

When it comes to your brand name, it's important to make smart decisions. Get a glance at the branding best practices and increase your branding potential!


A Complete Guide to Trademarks

Trademark is something a few people know but it is the little tiny symbol on a well-known brand. If you manage a brand, you better know the term “trademark”.


How Brands Are Using Augmented Reality in Marketing

Augmented reality is impacting design as motion design, animation, video content, and flexible branding systems. Find out why and take advantage of this trend!


Flexible Branding Systems vs. Static Logos

Why are static logos and flexible branding are changing the graphic design world? Explore the differences between a static logo and a flexible branding system.


Word of Mouth PR DIY Podcast

Founder and Creative Director, Liz Oz, sits down with Melanie DeFilippis, founder of New York public relations agency WOM PR, and talks about everything from the importance of Brand dev, Design, to the recent relaunch of PUNCHY.


Graphic Design Rules: Why Every Brand Needs to Invest in Compelling Design

A compelling and eye-catching design is the heart of your website and you need to build a strong, recognizable brand to draw enough attention.


Building an Authentic Brand with Loyal Customers

Branding techniques are essential to get loyal customers and engage people with your brand. Increase your digital presence with these tips for building a brand!


A Branded Photoshoot: Custom Photography vs Stock Photography

PUNCHY and its CEO, Liz Oz, focus on photography as a key to promote businesses. Learn more about the benefits of photography for promoting your business online!


How to Write an About Page that Gets Attention

Find out how to write an about page to help your clients know you better and increase engagement. Keep reading to learn the best practices for about us pages!