Giving to Fly needed a brand identity and web presence that that would appeal to a large audience consisting of many age groups. The identity needed to appeal to children and young adults, as well as parents alike so we strategized the idea of incorporating a paper airplane to give a sense of whimsy and emphasis the playful and fun nature of Giving to Fly into the brand.
Giving to Fly is 501(c)(3) non-profit company founded to provide amputees grants for airfare to camps, clinics, or trainings that enrich their lives physically, emotionally, or socially. These events continue to strengthen the relationships within the community and provide incredible mentorship and support to younger children and their families.
More Case Studies
We create amazing Webflow templates for creative people all around the world and help brands stand out.
Cairn Leadership Strategies helps leaders thrive personally and professionally by creating a strong community based on shared adventures and experiential leadership coaching. They needed to showcase a strong brand that communicated their brand ethos and targeted leaders and c-level executives. A brand identity refresh was needed for both Cairn and Crux Society - a leadership growth community for purpose driven and growth minded CEOs.
PUNCHY in collaboration with The Experience Group, provided brand strategy, executed a brand identity, and provided UX/UI services for the design of their corporate website.
The brand identity utilizes earthy tones, organic textures and shapes, lifestyle photography that reflects a sense of community and diversity, and visuals are presented in a joyful, friendly and approachable tone.
The Farmify logo consists of a lotus flower made up of three petals overlapping to create a heart. The heart represents the commitment to the community and towards a more sustainable world, while each of the three petals represent the consumers, the farmers, and the restaurant
Headquartered in Seattle, WA, Koru is the leader in predictive hiring based on real drivers of performance, retention, and diversity — grit, ownership, teamwork, curiosity, rigor, impact, and polish. They mobilized the “Grit over Grades” revolution with forward-leaning talent acquisition and business leaders in medium to large enterprises, from high growth technology companies to Fortune 100 investment banks.
They were in need of a consultancy familiar with their brand so we could produce the necessary marketing materials to communicate our story. We created a seamless extension on their team, collaborating with marketing and product departments.
Strip Mall Dining Club brand believes no one should eat bad food...no matter where in the world you may live or be traveling. We developed a strategy and platform where people could share and submit the best hidden gems restaurants in your city, so when you are traveling you always have access to good authentic, inexpensive food. We created the strategy, brand identity, and package design for the launch of this brand + blog.
Strip Mall Dining Club
Branding + Digital
Strip Mall Dining Club was founded on the premise that the best restaurants are not always those are represented by $$$$ on Google reviews, or the ones the the white linen tablecloths, but the family owned businesses typically found in strip malls who cook meals passed down from generation-to-generation.
The heart of the Strip Mall Dining Club brand believes no one should eat bad food...no matter where in the world you may live or be traveling. We developed a strategy and platform where people could share and submit the best hidden gems restaurants in your city, so when you are traveling you always have access to good authentic, inexpensive food.
We designed and developed the brand identity, which is centralized on the use of warm bold reds hues which are psychologically known to stimulate the appetite, and created 4 unique logo marks which represent different types of food (Chop sticks, fork, spoon, and Kebab.)
Remember kids: DON'T EAT BAD FOOD.
We created the strategy, brand identity, and package design for the launch of this brand + blog.
National Geographic Glimpse brand identity + digital
National Geographic Glimpse
National Geographic Glimpse is a magazine devoted to college students traveling abroad. The challenge with this project was determining the best way to leverage the National Geographic brand,while still making it something fresh and new and appeal to a younger demographic. The agreed solution was a brush style “eye” emphasizing the slogan “The world through YOUR eyes” which when rotated also resembles a “g” signifying Glimpse. The logo was printed on t-shirts, backpacks, the physical magazine and used on website.
Motherhood Made Me is an online community for all people in a motherhood role to experience connection, feel hope, and be seen. We want mothers--step-mothers, estranged mothers, single mothers, foster mothers, adoptive mothers, mothers of one, mothers of ten--to be validated, elevated, and connected in the expansiveness that is mothering.
Motherhood Made Me's goal is for all people in the role of a mother to experience community, feel hope, and be seen. To accomplish this, they produced a site which allows all mother's to submit their own unique story of motherhood, and hired PUNCHY's Lead Photographer, Amy Reams, to shoot all the custom branded photos. The organization has a strong sense of their visual identity. Amy created images to provide them with story-specific visuals that feel authentic and emotional: images of mothers interacting with their children and still life images that capture moments of motherhood in a snapshot. This brand-unique photography allows each contributing writer to be more intimately connected to their story, complements the overall site content, and allows for a clear mood across the site.
Light Me Up is an ecomm shop where you can purchase everything from glow sticks, glow jewelry, and light up & flashing toys. Because after all, no one should be left in the dark.
Light Me Up
Branding + Digital
We created a distinctive and recognizable brand as well as an efficient and seamless ecommerce experience which makes it crazy simple to purchase any eye-candy glow stick or light up toy for your next holiday, festival, party, or safety accessory. The product offering ranges from glow stick eye glasses, and fiesta party balls to light-up dog collars, and elderly walking glow light sticks. It really is fun for all ages.
The MightyRecruiter.com site is based on the premise that hiring should not be hard. The site provides end-to-end solutions, guidance and information relevant to recruiters to expedite the hiring, sourcing and recruitment process. Platform functionalities include easy posting to job boards, job promotion and rating and tracking of candidates among many others.
We created engaging relevant content and an ongoing communication platform with the recruitment audience to establish MightyRecruiter as a leader in the recruitment field.
We led the design and developed various approaches to reach the target audience through content pieces consisting of eBooks, infographics a new blog and blog articles. We also developed a brand guideline for custom iconography, graphs and photo treatments. The communication platform established through emails included steps like registration, updates and newsletter, on both desktop and mobile designs, where the goal was to create a consistent and identifiable visual style.