Challenge: Working directly with the leadership of MightyRecruiter, and after a detailed brand assessment, we noticed that the brand needed a new visual identity and many potential clients were struggling to discover the most valuable services on the site. We needed to create engaging relevant content and an ongoing communication platform with the recruitment audience to establish MightyRecruiter as a leader in the recruitment field.
4x Average conversion rates
Results and Business Impact: We led the design and developed various approaches to reach the target audience through content pieces consisting of eBooks, infographics, a new blog, and blog articles. We also developed a brand guideline for custom iconography, graphs, and photo treatments. The communication platform was established through emails including steps like registration, updates, and newsletter; on both desktop and mobile designs, where the goal was to create a consistent and identifiable visual style.
+116% Increase in organic traffic
+39% Increase in brand awareness
We create amazing Webflow templates for creative people all around the world and help brands stand out.