We were hired to completely imagine the Maxbet brand from the ground up. We began by composing research and insight and strategy and solidified a plan for who and what Maxbet would be positioned for. We opted for a fun, fresh and hip aesthetic which would allow them to expand their brand to merch and more. PUNCHY, acted as the sole designer and director for a strategically-charged, creative identity that would allow them build the first podcast dedicated for to the gaming industry.