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Resume Builder UX and UI for Tablet

MINA

Michael Mina is an American celebrity chef, restaurateur, and cookbook author. He is the founder of the MINA Group, a San Francisco-based restaurant management company specializing in operating over 40 upscale and innovative restaurants around the world. PUNCHY was brought on to provide ongoing conceptual visual design support and strategy, all the way through to execution, on countless marketing campaigns for their 40+ restaurants worldwide.

Release Date:
January 1, 2020

Challenge

The challenge was to create a variety of unique on-brand creative for their 40+ restaurants worldwide. Managing the overall aesthetics and being able to connect with the individual brand's respective target audience, takes immense amount of creative, brand and marketing experience, aside from the organizational skills to manage all the creative. with supreme highly creative marketing materials ranging from flyers and menus, to complete branding systems for their variety of restaurants while also enticing potential customers to visit all the services offered by MINA.

Results and Business Impact

PUNCHY was brought on to provide ongoing graphic and visual design strategy, and support the marketing department to create new campaigns for their 40+ restaurants worldwide.

+52%: Increase in brand awareness

+27%: Increase in web sessions

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