Challenge
MirrorCache® was in need of a new and memorable brand identity to send a powerful message to potential investors. The new identity needed to appeal to hotel decision-makers, investors, and the consumer alike.
Our team of designers and UX experts started the redesign process after carefully evaluating the main issues to work on.
+45%
Increase in brand awareness
Results and Business Impact
PUNCHY explored many conceptual directions before we landed on the idea of a faded box that encompassed the text, to play up the definition of "Cache".
We also collaborated with The Experience Group which worked to keep readability, legibility, and the users in mind throughout the process.
$3M
Raised from new investors
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