Inspiration is definitely a very loaded word. What’s interesting about it is that while it has a technical definition, inspiration means something different to everyone. Inspiration is defined “as the process of being mentally stimulated to do or feel something, especially to do something creative. ”Why is inspiration important? Because it’s a catalyst for creating our best work. In fact, experts believe that the things that inspire us trigger emotions that release oxytocin in the brain.
Today it seems commonplace that businesses are turning to stock photography as a means to design, promote and advertise their business. Unfortunately, they are being lost in the pack, coming across unoriginal or worse yet “cheesy”, while missing a vital opportunity to differentiate and build connections.