PUNCHY worked with Cairn Leadership Strategies and Crux Society to update their brand identity to attract leaders and C-level executives. We revamped their brands and created brand guidelines that would give them the freedom to create their own content but a strong framework to build on.
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The main challenge was to create a new visual identity to complete the rebranding process and tell a new story with fresh images, colors, logo, among other visual elements.
We also had alot of fun creating a Choose Your Own Adventure brochure which empowers their customers to create their own leadership and or team building experience at a large number of So Cal locations.
Results: +42% Increase in conversion rate, +120% Increase in brand awareness.
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