Cairn Leadership Strategies

Cairn Leadership Strategies

Cairn Leadership Strategies helps leaders thrive personally and professionally by creating a strong community based on shared adventures and experiential leadership coaching. They revolutionized how leaders grow through authentic and holistic experiences in the outdoors, via hiking, rock climbing, backpacking, surfing, or other outdoor adventure. Crux Society- a leadership growth community for purpose-driven and growth-minded CEOs.

Link:

https://www.cairnleadership.com/

Release Date:

February 6, 2020

Category:

Product Design, UX/UI

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Challenge

The main challenge was to create a new visual identity to complete the rebranding process and tell a new story with fresh images, colors, logo, among other visual elements.

We also had to create a Choose Your Own Adventure brochure which empowers their customers to create their own leadership and or teambuilding experience at a large number of So Cal locations.

+120%

Increase in brand awareness

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Results and Business Impact

PUNCHY worked with Cairn Leadership Strategies and Crux Society to update their brand identity to attract leaders and C-level executives.

We revamped their brands and created brand guides that would give them the freedom to create their own content but a strong framework in which to build.