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Resume Builder UX and UI for Tablet


Headquartered in Seattle, WA, Koru quickly became the leader in predictive hiring focusing on drivers that matter like performance, retention, and diversity by measuring candidates on key characteristics: grit, ownership, teamwork, curiosity, rigor, impact, and polish. Koru mobilized the “Grit over Grades” revolution with forward-leaning talent acquisition and business leaders in medium to large enterprises, from high-growth technology companies to Fortune 100 investment banks.

Release Date:
September 1, 2019

Koru needed to define its brand positioning and creative a distinctive place in its category to set up for a successful Series B raise. Through this, create clear and consistent messaging, improve the ability to prioritize marketing tactics, and win bigger brand accounts. 

At PUNCHY, we were able to produce a pathway for enhancing Koru branding strategy with a defined and clear message. After which, we created a complete brand identity system with engaging new visual assets to captivate its target audience.
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Once a distinctive brand identity was established, we began work on creating iconography for the app in addition to micro animations to pull the brand personality through the digital experience. We then leveraged the same visuals throughout print applications.

PUNCHY created an arsenal of visual assets to arm the marketing team. Proposals, sales sheets, presentation graphics, animations, ebooks, infographics, booth design for conventions, iconography and distinguishing photography was all created to further define this incredible brand and setting them up for a strong purchase shortly thereafter.

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