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Headquartered in Seattle, WA, Koru is the leader in predictive hiring based on real drivers of performance, retention, and diversity — grit, ownership, teamwork, curiosity, rigor, impact, and polish. They mobilized the “Grit over Grades” revolution with forward-leaning talent acquisition and business leaders in medium to large enterprises, from high growth technology companies to Fortune 100 investment banks.

Release Date:
September 1, 2019

Koru needed to identify their brand positioning and define a distinctive place in their category to set up for a successful Series B raise. Through this, create clear and consistent messaging, improve ability to prioritize marketing tactics, and win bigger brand accounts. 

They needed a consultancy to help shape and define our brand so we could produce the materials on very short notice, consistently produced with the highest quality, and always in-line with their business goals.

Working with PUNCHY we were able to produce a pathway which illuminated our brand position in the market with defined messaging. Only then did we create the materials which successfully managed to engage our target audience. 

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