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Resume Builder UX and UI for Tablet


Headquartered in Seattle, WA, Koru is the leader in predictive hiring based on real drivers of performance, retention, and diversity — grit, ownership, teamwork, curiosity, rigor, impact, and polish. They mobilized the “Grit over Grades” revolution with forward-leaning talent acquisition and business leaders in medium to large enterprises, from high growth technology companies to Fortune 100 investment banks.

Release Date:
September 1, 2019

Koru needed to identify its brand positioning and define a distinctive place in its category to set up for a successful Series B raise. Through this, create clear and consistent messaging, improve the ability to prioritize marketing tactics, and win bigger brand accounts. 

At PUNCHY, we were able to produce a pathway for enhancing Koru branding strategy with a defined and clear message. Only then, we created new visuals to engage its target audience. 

Results: +11% Sales increase, +150% New site visitors.

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