Farmify is creating a digital solution that brings consumers, restaurants and growers together in a simple platform to make it easier to eat well, shop local and contribute to a sustainable world.
PUNCHY in collaboration with The Experience Group, provided brand strategy, executed a brand identity, and provided UX/UI services for the design of their corporate website.
The brand identity utilizes earthy tones, organic textures and shapes, lifestyle photography that reflects a sense of community and diversity, and visuals are presented in a joyful, friendly and approachable tone.
The Farmify logo consists of a lotus flower made up of three petals overlapping to create a heart. The heart represents the commitment to the community and towards a more sustainable world, while each of the three petals represent the consumers, the farmers, and the restaurant
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