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Farmify

Farmify is creating a digital solution that brings consumers, restaurants, and growers together in a simple platform to make it easier to eat well, shop local, and contribute to a sustainable world.

Release Date:
August 1, 2019

PUNCHY in collaboration with The Experience Group and Tragic Media, provided brand strategy, executed a brand identity, and provided UX/UI services for the design and development of their corporate website. 

The Farmify logo consists of a lotus flower made up of three petals overlapping to create a heart. The heart represents the commitment to the community and toward a more sustainable world, while each of the three petals represents the consumers, the farmers, and the restaurant.

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The brand identity utilizes earthy tones, organic textures and shapes, lifestyle photography that reflects a sense of community and diversity, and visuals are presented in a joyful, friendly, and approachable tone. 

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