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Fluency Group

The Fluency Group was seeking an update to their brand strategy in addition to a comprehensive update to their visual identity. The goal was to create a look that was not only contemporary but also appealing to audiences worldwide. Special attention was made to color choices due to the regional cultural influences.

Release Date:
February 1, 2019
Category:
Branding + Digital

Fluency Group offers online English language training and proficiency testing and training for business, government and other organizations.  They have successfully provided solutions for customers all over the world.

As part of their business and product development strategy, Fluency Group needed to refresh its brand and modernize to more properly project their brand values through it’s corporate identity. 

Collaborating with with PUNCHY they were able to:

  • Revisit their core values, mission, vision and target audiences
  • Refresh their brand identity which encompasses all of their brand architecture
  • Create new marketing collateral, letterhead, business cards, corporate presentations, and user manuals. 

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