Challenge

Light Me Up contracted PUNCHY to develop a solid branding strategy.

We searched the industry and its buyer persona to develop a targeted digital marketing strategy and enhance the brand identity.

+57%

Increase in average time on site

+37%

Increase in page visits

Results and Business Impact

We created a distinctive and recognizable brand as well as an efficient and seamless eCommerce experience that makes it crazy simple to purchase any eye-candy glow stick or light-up toy for your next holiday, festival, party, or safety accessory. The product offering ranges from glow stick eyeglasses, and fiesta party balls to light-up dog collars, and elderly walking glow light sticks. It really is fun for all ages.

+12%

Increase in sales revenue

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