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Light Me Up contracted PUNCHY to develop a solid branding strategy, and provide a smooth user experience for their eComm shop.

We conducted market research and honed in on the exact buyer persona to develop a targeted digital marketing and brand strategy. Next, we created a distinctive and recognizable brand, followed by the development of an efficient and seamless eCommerce experience. This experience makes it crazy simple to purchase any eye-candy glow stick or light-up toy for your next holiday, festival, party, or safety accessory. Along the way, there are many opportunities for recommending additional products to upsell their customers. The product offering ranges from glow stick eyeglasses, and fiesta party balls to light-up dog collars, and elderly walking glow light sticks. It really is fun for all ages.

Results: +50% in sales revenue, +57% average time on site

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