Giving to Fly is 501(c)(3) non-profit company founded to provide amputees grants for airfare to camps, clinics, or trainings that enrich their lives physically, emotionally, or socially. These events continue to strengthen the relationships within the community and provide incredible mentorship and support to younger children and their families.
Giving to Fly was in need of brand strategy and identity that that would appeal to a large audience that would position them as an organization involved in the community and who's sole purpose was to support the kids. Therefore, the identity needed to appeal to children and young adults, as well as parents alike so we strategized the idea of incorporating a paper airplane into the visual identity to give a sense of whimsy and emphasis the playful and fun nature of Giving to Fly into the brand.
Giving to Fly remains a successful non-profit and has granted over 500 airfare tickets to kids around the world. In 2018, Shaquill & Shaquem Griffin visited with many of the kids at the Seahawks Training Camp.
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