Giving to Fly is 501(c)(3) non-profit company founded to provide amputees grants for airfare to camps, clinics, or trainings that enrich their lives physically, emotionally, or socially. These events continue to strengthen the relationships within the community and provide incredible mentorship and support to younger children and their families.
Giving to Fly needed a brand identity and web presence that that would appeal to a large audience consisting of many age groups. The identity needed to appeal to children and young adults, as well as parents alike so we strategized the idea of incorporating a paper airplane to give a sense of whimsy and emphasis the playful and fun nature of Giving to Fly into the brand.
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