Giving to Fly needed a brand strategy and identity that would appeal to a large audience. It would position them as an organization involved in the community and whose sole purpose was to support the kids.
Therefore, the identity needed to appeal to children and young adults, as well as parents alike.
Increase in site traffic
We strategized the idea of incorporating a paper airplane into the visual identity to give a sense of whimsy and emphasize the playful and fun nature of Giving to Fly into the brand.
Giving to Fly remains a successful non-profit, and has granted over 500 airfare tickets to kids around the world. In 2018, Shaquill & Shaquem Griffin visited with many of the kids at the Seahawks Training Camp.
Increase in social followers
Increase in organic traffic
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