National Geographic Glimpse brand identity + digital
National Geographic Glimpse is a magazine devoted to college students traveling abroad. The challenge with this project was determining the best way to leverage the National Geographic brand,while still making it something fresh and new and appeal to a younger demographic. The agreed solution was a brush style “eye” emphasizing the slogan “The world through YOUR eyes” which when rotated also resembles a “g” signifying Glimpse. The logo was printed on t-shirts, backpacks, the physical magazine and used on website.
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