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Resume Builder UX and UI for Tablet

National Geographic Glimpse

National Geographic Glimpse is a website and magazine about students' real-life traveling abroad. It features stories by young Americans living overseas – interesting stories, surprising stories, stories that make you think, and a place to share experiences and enhance journalism skills. Glimpse is the place where young adults who think, act, and live globally share their stories.

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Release Date:
April 1, 2020

Release Date

April 1, 2020

Tags

Products, Branding , UI/UX

Client

National Geographic Glimpse

Project URL

Challenge

Glimpse content is user-generated and professionally edited, giving contributors the chance to hone their journalism skills with National Geographic editors and readers the opportunity to learn about the world through the eyes of their peers.

The challenge with this project was determining staying true and respective the worldwide know brand of National Geographic. Careful consideration on the best way to lean into the National Geographic brand, while still making it something fresh and new and appealing to a younger demographic. Through student interviews it was determined that aesthetics that were more organic and spirited is what appealed to the students.

Solution

After multiple sessions with the project stakeholders we focused on the core aspects of the brand... Seeing the world through your own perspective. The tagline “The world through your eyes” was born.

+254%: Increase in organic search traffic

+71%: Increase in site traffic

Branding

A brush style “eye” emphasizing the slogan “The world through YOUR eyes” which when rotated also resembles a “g” signifying Glimpse. The logo was printed on t-shirts, backpacks, the physical magazine, and used on the website.

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Editorial Design

The design of the magazine was an conceptualized and realized with nothing sort of amazing photography, student journalism, and impactful graphic visuals which tied all these elements together.
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Website design

Once the branding and magazine design were established, we began work on the website. The end result was a beautifully designed portal with a vast array of informational content for students who would study abroad, the experiences they had, and how it made their lives richer.

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