Strip Mall Dining Club brand believes no one should eat bad food...no matter where in the world you may live or be traveling. So, we had to create a strategy, brand identity, and package design for the launch of this brand + blog.
We designed and developed the brand identity, which is centralized on the use of warm bold reds hues which are psychologically known to stimulate the appetite, and created 4 unique logo marks which represent different types of food (Chopsticks, fork, spoon, and Kebab.)
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