Strip Mall Dining Club

Strip Mall Dining Club brand believes no one should eat bad food...no matter where in the world you may live or be traveling. We developed a strategy and platform where people could share and submit the best hidden gems restaurants in your city, so when you are traveling you always have access to good authentic, inexpensive food. We created the strategy, brand identity, and package design for the launch of this brand + blog.

Client:
Strip Mall Dining Club
Release Date:
Category:
Branding + Digital
Strip Mall Dining Club was founded on the premise that the best restaurants are not always those are represented by $$$$ on Google reviews, or the ones the the white linen tablecloths, but the family owned businesses typically found in strip malls who cook meals passed down from generation-to-generation.
The heart of the Strip Mall Dining Club brand believes no one should eat bad food...no matter where in the world you may live or be traveling. We developed a strategy and platform where people could share and submit the best hidden gems restaurants in your city, so when you are traveling you always have access to good authentic, inexpensive food.
We designed and developed the brand identity, which is centralized on the use of warm bold reds hues which are psychologically known to stimulate the appetite, and created 4 unique logo marks which represent different types of food (Chop sticks, fork, spoon, and Kebab.)
Remember kids: DON'T EAT BAD FOOD.
We created the strategy, brand identity, and package design for the launch of this brand + blog.

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