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Resume Builder UX and UI for Tablet

Resume Builder

The ResumeBuilder.org site offers resources for the job-search journey, providing tools such as resume examples, resumes by industry, formats, templates and a resume maker. The site holds over 200,000 visits. ResumeBuilder.org needed to refresh the brand identity across the whole site, creating a new logo and refreshing visuals for the various types of content pages.

Release Date:
August 12, 2020

Release Date

August 12, 2020

Tags

Products, Branding , UI/UX

Client

BOLD

Challenge

ResumeBuilder needed to refresh the brand identity across the whole site, creating a new logo and refreshing visuals for the various content pages.

The challenge was to create a proposal for site branding and visuals with an approachable and refreshed aesthetic that would appeal to new clients and maintain a relation with the previous aesthetic.

This new branding needed to be applied to different areas such as logo, color palette, typography use, and other elements to create broader changes across the site.

+33%

New site visitors

Results and Business Impact

Various approaches were explored for the creative. The new logo provided higher legibility in a stylized and more approachable font. The new icon uses an origami paper, creating a distinct visual that becomes part of the language.

Additionally, PUNCHY developed a style guide, which includes a refreshed color palette, a new menu with its proposed interaction, and visual elements and patterns.

On the interior pages, varying layouts were developed for the different types of content. These included new grid, font, and layout applications across templates for the standardization of content.

4X

New subscribers

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01

DESKTOP DESIGN

02

COLOR & TYPOGRAPHY
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03

BRAND GRAPHIC ELEMENTS
Resume Builder Brand Board
Resume Builder resume examples

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