ResumeBuilder needed to refresh the brand identity across the whole site, creating a new logo and refreshing visuals for the various content pages.
The challenge was to create a proposal for site branding and visuals with an approachable and refreshed aesthetic that would appeal to new clients and maintain a relation with the previous aesthetic.
This new branding needed to be applied to different areas such as logo, color palette, typography use, and other elements to create broader changes across the site.
New site visitors
Various approaches were explored for the creative. The new logo provided higher legibility in a stylized and more approachable font. The new icon uses an origami paper, creating a distinct visual that becomes part of the language.
Additionally, PUNCHY developed a style guide, which includes a refreshed color palette, a new menu with its proposed interaction, and visual elements and patterns.
On the interior pages, varying layouts were developed for the different types of content. These included new grid, font, and layout applications across templates for the standardization of content.
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