All of us as children have creative minds. We play pretend; we make up stories; we doodle; we build, etc. It isn’t until we start to hone in on our unique strengths that some of us tend to detach from our creative side. Even though you might be a science and math wizard who feels they have no creative talent, the truth is that you’re just a victim to that narrative, and you are, in fact, creative. Pablo Picasso said "Every child is an artist. The problem is how to remain an artist once he grows up."
You’ve probably heard of the word “trademark” before. Maybe you’ve even seen the little tiny symbol on a well-known brand. While you might have some idea about what a trademark is, the truth is that very few people know what it is to its entirety.If you manage a brand, then the term “trademark” will be extremely helpful to know. Don’t worry, PUNCHY has your back. We’ve put together this complete guide to trademarks to tell you everything you need to know, and why you might need to know it!
Inspiration is definitely a very loaded word. What’s interesting about it is that while it has a technical definition, inspiration means something different to everyone. Inspiration is defined “as the process of being mentally stimulated to do or feel something, especially to do something creative. ”Why is inspiration important? Because it’s a catalyst for creating our best work. In fact, experts believe that the things that inspire us trigger emotions that release oxytocin in the brain.
Never underestimate the power of a good solid strategy! We’re examining the importance of taking the time to strategize, why it’s a critical phase in all our design projects, plus all the ways it can save you from derailing your project later on. Here are 4 Reasons why strategy is the most important phase of a project.
It’s no secret that as time goes on, marketing and advertising will become even more complex. This is mostly due to the fact that brands are constantly trying to create new experiences for their audiences in order to position themselves front and center. We’ve already seen a surge in motion design, animation, video content, and flexible branding systems. This begs the questions, what’s next in brand innovation?
In a world that doesn’t stay static, neither should your logo. In fact, it could be the difference between you and your competition in consumer purchasing decisions. Our latest blog post explores the differences between a static logo and a flexible branding system and why it might be time to join the movement.
Founder and Creative Director, Liz Oz, sits down with Melanie DeFilippis, founder of New York public relations agency WOM PR, and talks about everything from the importance of Brand dev, Design, to the recent relaunch of PUNCHY. Streaming now on Apple and Spotify!
In today’s hyper-competitive environment, people buy into brands. Yes, they buy products from global brands and startups but they increasingly care about your mission, your vision, and your values, and more importantly your brand story. Simply put, branding is how people perceive your company.
Good communication and honest feedback are necessary, regardless of where you work. When you are working with a designer, being direct can be even more important.Why is that?
Every business needs to build a strong, recognizable brand. Whether you are creating a new website, brick-and-mortar store, or looking to draw attention at a conference, compelling design can be the difference between success and failure.
Today it seems commonplace that businesses are turning to stock photography as a means to design, promote and advertise their business. Unfortunately, they are being lost in the pack, coming across unoriginal or worse yet “cheesy”, while missing a vital opportunity to differentiate and build connections.