Strategy

Why Strategy is The Most Important Phase

Never underestimate the power of a good solid strategy! We’re examining the importance of taking the time to strategize, why it’s a critical phase in all our design projects, plus all the ways it can save you from derailing your project later on. Here are 4 Reasons why strategy is the most important phase of a project.

AR/VR

How Brands Are Using Augmented Reality

It’s no secret that as time goes on, marketing and advertising will become even more complex. This is mostly due to the fact that brands are constantly trying to create new experiences for their audiences in order to position themselves front and center. We’ve already seen a surge in motion design, animation, video content, and flexible branding systems. This begs the questions, what’s next in brand innovation?

Branding

Flexible Branding Systems vs. Static Logos

In a world that doesn’t stay static, neither should your logo. In fact, it could be the difference between you and your competition in consumer purchasing decisions. Our latest blog post explores the differences between a static logo and a flexible branding system and why it might be time to join the movement.

Podcast

Word of Mouth PR DIY Podcast

Founder and Creative Director, Liz Oz, sits down with Melanie DeFilippis, founder of New York public relations agency WOM PR, and talks about everything from the importance of Brand dev, Design, to the recent relaunch of PUNCHY. Streaming now on Apple and Spotify!

Branding

Building an Authentic Brand with Loyal Customers

In today’s hyper-competitive environment, people buy into brands. Yes, they buy products from global brands and startups but they increasingly care about your mission, your vision, and your values, and more importantly your brand story. Simply put, branding is how people perceive your company. 

Branding

5 Rules of Actionable Feedback for Designers

Good communication and honest feedback are necessary, regardless of where you work. When you are working with a designer, being direct can be even more important.Why is that?

Design

Why Every Brand Needs to Invest in Compelling Design

Every business needs to build a strong, recognizable brand. Whether you are creating a new website, brick-and-mortar store, or looking to draw attention at a conference, compelling design can be the difference between success and failure.

Inspiration

A Branded Photoshoot

Today it seems commonplace that businesses are turning to stock photography as a means to design, promote and advertise their business. Unfortunately, they are being lost in the pack, coming across unoriginal or worse yet “cheesy”, while missing a vital opportunity to differentiate and build connections.